{"id":23616,"date":"2025-11-19T15:29:33","date_gmt":"2025-11-19T15:29:33","guid":{"rendered":"https:\/\/www.shoprenter.hu\/blog\/?p=23616"},"modified":"2025-11-19T15:32:07","modified_gmt":"2025-11-19T15:32:07","slug":"nagy-webaruhaz-felmeres-2025","status":"publish","type":"post","link":"https:\/\/www.shoprenter.hu\/blog\/nagy-webaruhaz-felmeres-2025","title":{"rendered":"Sz\u00e1mokban a hazai e-kereskedelem alakul\u00e1sa: Nagy Web\u00e1ruh\u00e1z Felm\u00e9r\u00e9s 2025"},"content":{"rendered":"\n<p>A Shoprenter 2008 \u00f3ta minden \u00e9vben elv\u00e9gzi a <a href=\"https:\/\/nagywebaruhazfelmeres.hu\/?utm_medium=campaign&amp;utm_source=srblog&amp;utm_campaign=nwf-2025-blog_srblog_campaign\" target=\"_blank\" rel=\"noreferrer noopener\">Nagy Web\u00e1ruh\u00e1z Felm\u00e9r\u00e9st<\/a> a hazai web\u00e1ruh\u00e1z tulajdonosok k\u00f6zrem\u0171k\u00f6d\u00e9s\u00e9vel. A 18. alkalommal elk\u00e9sz\u00fclt felm\u00e9r\u00e9sben 1085 web\u00e1ruh\u00e1z tulajdonos vett r\u00e9szt, \u00e9s t\u00f6bbek k\u00f6z\u00f6tt olyan k\u00e9rd\u00e9sekre adtak v\u00e1laszt, mint:<\/p>\n\n\n\n<ul>\n<li>Hogyan teljes\u00edtettek a hazai web\u00e1ruh\u00e1zak 2024-ben, \u00e9s milyen n\u00f6veked\u00e9si v\u00e1rakoz\u00e1sokkal tekintenek 2025-re?<\/li>\n\n\n\n<li>Melyek a legn\u00e9pszer\u0171bb term\u00e9kkateg\u00f3ri\u00e1k, sz\u00e1ll\u00edt\u00e1si megold\u00e1sok \u00e9s fizet\u00e9si m\u00f3dok a magyar e-kereskedelemben?<\/li>\n\n\n\n<li>Mely marketingcsatorn\u00e1k bizonyultak a leghat\u00e9konyabbnak, \u00e9s hogyan v\u00e1ltoztak a marketingk\u00f6lts\u00e9gek az elm\u00falt \u00e9vben?<\/li>\n\n\n\n<li>Mely \u00e9rt\u00e9kes\u00edt\u00e9si csatorn\u00e1k hozz\u00e1k a legt\u00f6bb bev\u00e9telt a web\u00e1ruh\u00e1zaknak, \u00e9s hogyan alakultak ezek ar\u00e1nyai 2025-ben?<\/li>\n\n\n\n<li>Hogyan alkalmazz\u00e1k a web\u00e1ruh\u00e1zak a mesters\u00e9ges intelligenci\u00e1t (AI-t), \u00e9s milyen \u00faj AI-megold\u00e1sok bevezet\u00e9s\u00e9t tervezik a k\u00f6zelj\u00f6v\u0151ben?<\/li>\n<\/ul>\n\n\n\n<p>A k\u00e9rd\u0151\u00edv kit\u00f6lt\u00e9s\u00e9ben b\u00e1rmilyen webshop motort haszn\u00e1l\u00f3 e-keresked\u0151 r\u00e9szt vehetett, \u00edgy nem kiz\u00e1r\u00f3lagosan csak Shoprentert haszn\u00e1l\u00f3k tartoznak bele.<\/p>\n\n\n\n<p>Friss kutat\u00e1sunk c\u00e9lja, hogy felt\u00e1rja a hazai web\u00e1ruh\u00e1zak jelenlegi helyzet\u00e9t, kih\u00edv\u00e1sait, \u00e9s j\u00f6v\u0151beni terveit. Nemcsak pillanatk\u00e9pet ad a jelenlegi helyzetr\u0151l, hanem ir\u00e1nyt\u0171k\u00e9nt is szolg\u00e1l mindazoknak, akik szeretn\u00e9nek fejl\u0151dni \u00e9s a fontos \u00fczleti d\u00f6nt\u00e9seiket adatokra alapozni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cdme a TOP 4 web\u00e1ruh\u00e1z kateg\u00f3ria<\/h2>\n\n\n\n<p>A web\u00e1ruh\u00e1zak tev\u00e9kenys\u00e9gi ter\u00fclet\u00e9t tekintve a TOP 4 legn\u00e9pszer\u0171bb kateg\u00f3ria id\u00e9n:<\/p>\n\n\n\n<ol>\n<li>J\u00e1t\u00e9k \u00e9s aj\u00e1nd\u00e9k,<\/li>\n\n\n\n<li>Bark\u00e1cs \u00e9s kert,\u00a0<\/li>\n\n\n\n<li>Eg\u00e9szs\u00e9g, wellness<\/li>\n\n\n\n<li>Sz\u00e9ps\u00e9g\u00e1pol\u00e1s, kozmetika<\/li>\n<\/ol>\n\n\n\n<p>Ezen a n\u00e9gy ter\u00fcleten m\u0171k\u00f6dik a web\u00e1ruh\u00e1zak nagy r\u00e9sze.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.shoprenter.hu\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/nwf_2025_kategoriak-1.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-23618&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1200,&quot;targetHeight&quot;:628,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;K\\u00e9p nagy\\u00edt\\u00e1sa: nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;,&quot;alt&quot;:&quot;nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_kategoriak-1.webp\" alt=\"nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\" class=\"wp-image-23618\" srcset=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_kategoriak-1.webp 1200w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_kategoriak-1-1024x536.webp 1024w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_kategoriak-1-768x402.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"K\u00e9p nagy\u00edt\u00e1sa: nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Az egyes term\u00e9kk\u00f6r\u00f6ket nagyobb kateg\u00f3ri\u00e1kba csoportos\u00edtva elmondhat\u00f3, hogy a Sz\u00e9ps\u00e9g, eg\u00e9szs\u00e9g, az Otthon, design, kert, a J\u00e1t\u00e9k, aj\u00e1nd\u00e9k \u00e9s a Ruh\u00e1zat gy\u0171jt\u0151kateg\u00f3ri\u00e1k a leggyakoribb term\u00e9kcsoportok a megk\u00e9rdezett web\u00e1ruh\u00e1zak k\u00f6r\u00e9ben.<\/p>\n\n\n\n<p>Az \u00faj webshopok ar\u00e1nya az \u00d3ra, \u00e9kszer kateg\u00f3ri\u00e1ban volt a legmagasabb. Ezt k\u00f6veti az \u00c1llateledel, \u00e1llattart\u00e1s \u00e9s a K\u00f6nyv kateg\u00f3ria. A legkisebb ar\u00e1nyban a Auto-motor, alkatr\u00e9szek kateg\u00f3ri\u00e1ban indult \u00faj webshop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00f6vekv\u0151 \u00e1rbev\u00e9tel, pozit\u00edv v\u00e1rakoz\u00e1sok<\/h2>\n\n\n\n<p>A megk\u00e9rdezett web\u00e1ruh\u00e1zak 80%-a sz\u00e1m\u00edt id\u00e9n a bev\u00e9telek n\u00f6veked\u00e9s\u00e9re. A web\u00e1ruh\u00e1zak 4%-a v\u00e9lekedik \u00fagy, hogy nem lesz v\u00e1ltoz\u00e1s az \u00e1rbev\u00e9tel tekintet\u00e9ben, m\u00edg 16%-uk gondolja azt, hogy bev\u00e9tele cs\u00f6kkeni fog.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.shoprenter.hu\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/nwf_2025_bevetelek.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-23619&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1200,&quot;targetHeight&quot;:628,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;K\\u00e9p nagy\\u00edt\\u00e1sa: nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;,&quot;alt&quot;:&quot;nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelek.webp\" alt=\"nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\" class=\"wp-image-23619\" srcset=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelek.webp 1200w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelek-1024x536.webp 1024w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelek-768x402.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"K\u00e9p nagy\u00edt\u00e1sa: nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Az egyes \u00e9rt\u00e9kes\u00edt\u00e9si kateg\u00f3ri\u00e1k k\u00f6z\u00fcl extr\u00e9m bev\u00e9tel n\u00f6veked\u00e9sre az \u00c1llateledel, \u00e1llattart\u00e1s, valamint az \u00c9lelmiszter, ital kateg\u00f3ri\u00e1ban \u00e9rt\u00e9kes\u00edt\u0151 web\u00e1ruh\u00e1zak sz\u00e1m\u00edtanak.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.shoprenter.hu\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/nwf_2025_bevetelek_kategoriankent.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-23620&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1200,&quot;targetHeight&quot;:628,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;K\\u00e9p nagy\\u00edt\\u00e1sa: nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;,&quot;alt&quot;:&quot;nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelek_kategoriankent.webp\" alt=\"nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\" class=\"wp-image-23620\" srcset=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelek_kategoriankent.webp 1200w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelek_kategoriankent-1024x536.webp 1024w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelek_kategoriankent-768x402.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"K\u00e9p nagy\u00edt\u00e1sa: nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Legn\u00e9pszer\u0171bb sz\u00e1ll\u00edt\u00e1si m\u00f3dok<\/h2>\n\n\n\n<p>A legn\u00e9pszer\u0171bb logisztikai szolg\u00e1ltat\u00f3k k\u00f6z\u00f6tt id\u00e9n is a Magyar Posta Logisztika (MPL) \u00e9s a GLS foglal helyet. A Packeta a Foxpost felv\u00e1s\u00e1rl\u00e1s\u00e1val, annak m\u00e1rkanev\u00e9t megtartva v\u00e1lt szint\u00e9n meghat\u00e1roz\u00f3v\u00e1: a v\u00e1laszad\u00f3k 52%-a haszn\u00e1lja.<\/p>\n\n\n\n<p>A logisztikai szolg\u00e1ltat\u00f3k k\u00f6z\u00fcl az MPL, a GLS, a Packeta, az Express One \u00e9s a Trans-Sped szolg\u00e1ltat\u00f3kkal id\u00e9n szignifik\u00e1nsan nagyobb ar\u00e1nyban szerz\u0151dtek le az el\u0151z\u0151 \u00e9vhez viszony\u00edtva.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.shoprenter.hu\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/nwf_2025_szallitas.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-23622&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1200,&quot;targetHeight&quot;:628,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;K\\u00e9p nagy\\u00edt\\u00e1sa: nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;,&quot;alt&quot;:&quot;nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_szallitas.webp\" alt=\"nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\" class=\"wp-image-23622\" srcset=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_szallitas.webp 1200w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_szallitas-1024x536.webp 1024w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_szallitas-768x402.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"K\u00e9p nagy\u00edt\u00e1sa: nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Egy logisztikai szolg\u00e1ltat\u00f3 kiv\u00e1laszt\u00e1s\u00e1n\u00e1l a h\u00e1rom legfontosabb szempont tov\u00e1bbra is a sz\u00e1ll\u00edt\u00e1si id\u0151, az \u00e1r, illetve az \u00fcgyf\u00e9lkapcsolat min\u0151s\u00e9ge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fizet\u00e9si m\u00f3dok alakul\u00e1sa<\/h2>\n\n\n\n<p>Stabilnak mondhat\u00f3 2025-ben is az online bankk\u00e1rty\u00e1s fizet\u00e9s helyzete. A web\u00e1ruh\u00e1zak 83%-a biztos\u00edtja ezt a fizet\u00e9si m\u00f3dot a v\u00e1s\u00e1rl\u00f3knak.<\/p>\n\n\n\n<p>A web\u00e1ruh\u00e1zakban biztos\u00edtott TOP 3 fizet\u00e9si m\u00f3d:<\/p>\n\n\n\n<ul>\n<li>Online bankk\u00e1rty\u00e1s fizet\u00e9s (35%)<\/li>\n\n\n\n<li>Ut\u00e1nv\u00e9t k\u00e9szp\u00e9nzzel (28%)<\/li>\n\n\n\n<li>Ut\u00e1nv\u00e9t bankk\u00e1rty\u00e1val (21%)<\/li>\n<\/ul>\n\n\n\n<p>A rendel\u00e9sek tekintet\u00e9ben a legnagyobb ar\u00e1nyban az al\u00e1bbi fizet\u00e9si m\u00f3dokat v\u00e1lasztott\u00e1k a v\u00e1s\u00e1rl\u00f3k:<\/p>\n\n\n\n<ul>\n<li>Banki \u00e1tutal\u00e1s \u2013 84%<\/li>\n\n\n\n<li>Online bankk\u00e1rty\u00e1s fizet\u00e9s \u2013 83%<\/li>\n\n\n\n<li>Ut\u00e1nv\u00e9tel k\u00e9szp\u00e9nzes \u2013 82%<\/li>\n\n\n\n<li>Ut\u00e1nv\u00e9tel bankk\u00e1rty\u00e1s fizet\u00e9ssel \u2013 77%<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.shoprenter.hu\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/2025-9.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-23642&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1200,&quot;targetHeight&quot;:628,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;K\\u00e9p nagy\\u00edt\\u00e1sa: nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;,&quot;alt&quot;:&quot;nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/2025-9.webp\" alt=\"nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\" class=\"wp-image-23642\" srcset=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/2025-9.webp 1200w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/2025-9-1024x536.webp 1024w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/2025-9-768x402.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"K\u00e9p nagy\u00edt\u00e1sa: nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u00c9rdekes adat, hogy a v\u00e1laszad\u00f3k 43%-a nem tervez \u00faj fizet\u00e9si m\u00f3dot bevezetni. Ezt indokolhatja az is, hogy id\u0151k\u00f6zben m\u00e1r be is vezett\u00e9k azokat a fizet\u00e9si m\u00f3dokat, amelyekre sz\u00fcks\u00e9g\u00fck volt, ugyanis a tavalyi eredm\u00e9nyekhez k\u00e9pest jellemz\u0151en tov\u00e1bb cs\u00f6kkent az ig\u00e9ny az egyes fizet\u00e9si m\u00f3dok b\u0151v\u00edt\u00e9s\u00e9re.<\/p>\n\n\n\n<p>Mi volt a fizet\u00e9si m\u00f3dok v\u00e1lt\u00e1s\u00e1nak vagy b\u0151v\u00edt\u00e9s\u00e9nek legf\u0151bb oka?<\/p>\n\n\n\n<p>A v\u00e1laszad\u00f3k 48%-a t\u00f6bb alternat\u00edv fizet\u00e9si m\u00f3dot szeretne biztos\u00edtani a vev\u0151inek, 20% pedig a v\u00e1s\u00e1rl\u00f3i ig\u00e9nyek, szok\u00e1sok miatt l\u00e1tta indokoltnak a v\u00e1lt\u00e1st\/b\u0151v\u00edt\u00e9st.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing trendek<\/h2>\n\n\n\n<p>A 2025-\u00f6s eredm\u00e9nyek alapj\u00e1n meg\u00e1llap\u00edthat\u00f3, hogy a web\u00e1ruh\u00e1zak \u00e1tlagos marketing k\u00f6lts\u00e9ge jelent\u0151s m\u00e9rt\u00e9kben n\u0151tt a 2024-es \u00e9vhez k\u00e9pest. A megk\u00e9rdezett web\u00e1ruh\u00e1zak v\u00e1laszaib\u00f3l kider\u00fcl, hogy az \u00e1tlagos \u00e9ves marketing k\u00f6lts\u00e9gvet\u00e9se a web\u00e1ruh\u00e1zaknak t\u00f6bb mint 7 milli\u00f3 Ft, ami 57%-kal magasabb, mint a 2024-es \u00e1tlagos k\u00f6lts\u00e9gvet\u00e9s. A web\u00e1ruh\u00e1zak k\u00f6zel egyharmada (24%) 1\u20135 milli\u00f3 Ft k\u00f6z\u00f6tti \u00f6sszeget sz\u00e1n marketingre \u00e9ves szinten.<\/p>\n\n\n\n<p><strong>A web\u00e1ruh\u00e1zak \u00e1tlagosan 6 f\u00e9le marketingeszk\u00f6zt alkalmaznak.&nbsp;<\/strong>A legnagyobb ar\u00e1nyban haszn\u00e1lt marketingeszk\u00f6z\u00f6k a k\u00f6z\u00f6ss\u00e9gi oldalakon val\u00f3 jelenl\u00e9t (86%) \u00e9s a SEO (keres\u0151optimaliz\u00e1l\u00e1s) (72%). A harmadik helyen pedig A Google Ads \u00e9s a Meta (Facebook, Instagram) hirdet\u00e9sek osztoznak 63%-kal.<\/p>\n\n\n\n<p><strong>A leghat\u00e9konyabb marketingeszk\u00f6znek a <a href=\"https:\/\/www.shoprenter.hu\/google-ads\/?utm_medium=campaign&amp;utm_source=srblog&amp;utm_campaign=nwf-2025-blog_srblog_campaign\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads hirdet\u00e9seket<\/a> \u00e9s a <a href=\"https:\/\/www.shoprenter.hu\/webshop-seo\/?utm_medium=campaign&amp;utm_source=srblog&amp;utm_campaign=nwf-2025-blog_srblog_campaign\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>-t tartj\u00e1k.<\/strong><\/p>\n\n\n\n<p>Marketingeszk\u00f6z\u00f6k, amelyeket hat\u00e9konynak tartanak \u00e9s jellemz\u0151en haszn\u00e1lj\u00e1k is azokat:<\/p>\n\n\n\n<ul>\n<li>Google Ads<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>Remarketing<\/li>\n\n\n\n<li>Fizetett k\u00f6z\u00f6ss\u00e9gim\u00e9dia hirdet\u00e9sek<\/li>\n\n\n\n<li>Vide\u00f3s tartalmak<\/li>\n\n\n\n<li>K\u00f6z\u00f6ss\u00e9gi oldalakon val\u00f3 r\u00e9szv\u00e9tel<\/li>\n\n\n\n<li>H\u00edrlevelek k\u00fcld\u00e9se<\/li>\n\n\n\n<li>Kuponok<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Legt\u00f6bb bev\u00e9telt hoz\u00f3 csatorn\u00e1k<\/h3>\n\n\n\n<p>A v\u00e1laszad\u00f3 web\u00e1ruh\u00e1zak bev\u00e9tele legnagyobb ar\u00e1nyban tov\u00e1bbra is az organikus (keres\u00e9si) csatorn\u00e1kon kereszt\u00fcl keletkezik (\u00e1tlagos eredm\u00e9ny: 34%), amelyet a fizetett Google Ads hirdet\u00e9sek k\u00f6vetnek mint bev\u00e9teli forr\u00e1s (22%). A direkt forgalomb\u00f3l (15%) \u00e9s a fizetett Meta hirdet\u00e9sekb\u0151l (13%) sz\u00e1rmaz\u00f3 bev\u00e9tel szint\u00e9n jelent\u0151snek mondhat\u00f3 a megk\u00e9rdezett web\u00e1ruh\u00e1zak k\u00f6r\u00e9ben.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.shoprenter.hu\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/nwf_2025_bevetelicsatornak.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-23634&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1200,&quot;targetHeight&quot;:628,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;K\\u00e9p nagy\\u00edt\\u00e1sa&quot;,&quot;alt&quot;:&quot;&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelicsatornak.webp\" alt=\"\" class=\"wp-image-23634\" srcset=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelicsatornak.webp 1200w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelicsatornak-1024x536.webp 1024w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_bevetelicsatornak-768x402.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"K\u00e9p nagy\u00edt\u00e1sa\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing tev\u00e9kenys\u00e9gek kiszervez\u00e9se<\/h3>\n\n\n\n<p>K\u00f6zel minden m\u00e1sodik web\u00e1ruh\u00e1z (a v\u00e1laszad\u00f3k 48%-a) kiszervez valamilyen marketingfeladatot.&nbsp;<\/p>\n\n\n\n<p>Azok k\u00f6z\u00fcl, akik kiszervezik a marketingtev\u00e9kenys\u00e9get, 49%-uk legfeljebb 200.000 Ft-\u00e9rt v\u00e9gezteti el ezeket a feladatokat. A leggyakrabban kiszervezett feladatok k\u00f6z\u00e9 tartozik a Google \u00e9s a Meta (Facebook\/Instagram) hirdet\u00e9sek kezel\u00e9se.<\/p>\n\n\n\n<p>\u00c9rdekess\u00e9g m\u00e9g, hogy azok a web\u00e1ruh\u00e1zak, amelyek kiszervezik a Google Ads \u00e9s SEO (keres\u0151optimaliz\u00e1l\u00e1s) tev\u00e9kenys\u00e9geiket, szignifik\u00e1nsan hat\u00e9konyabbnak tartj\u00e1k \u0151ket, mint azok, akik h\u00e1zon bel\u00fcl v\u00e9gzik el ezeket a feladatokat.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.shoprenter.hu\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/nwf_2025_marketingkiszervezese.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-23635&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1200,&quot;targetHeight&quot;:628,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;K\\u00e9p nagy\\u00edt\\u00e1sa&quot;,&quot;alt&quot;:&quot;&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_marketingkiszervezese.webp\" alt=\"\" class=\"wp-image-23635\" srcset=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_marketingkiszervezese.webp 1200w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_marketingkiszervezese-1024x536.webp 1024w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_marketingkiszervezese-768x402.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"K\u00e9p nagy\u00edt\u00e1sa\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Legnagyobb kih\u00edv\u00e1sok<\/h2>\n\n\n\n<p>A TOP 3 kih\u00edv\u00e1s, amellyel a web\u00e1ruh\u00e1zak a jelenlegi helyzetben szemben\u00e9znek:<\/p>\n\n\n\n<ul>\n<li>az \u00faj v\u00e1s\u00e1rl\u00f3k szerz\u00e9se,<\/li>\n\n\n\n<li>a v\u00e1s\u00e1rl\u00e1si gyakoris\u00e1g n\u00f6vel\u00e9se \u00e9s<\/li>\n\n\n\n<li>a marketing tev\u00e9kenys\u00e9gek menedzsel\u00e9se.<\/li>\n<\/ul>\n\n\n\n<p>Ezekre a kih\u00edv\u00e1sokra az \u00fcgyf\u00e9l\u00e9lm\u00e9ny jav\u00edt\u00e1sa j\u00f3 v\u00e1lasz lehet. 10 web\u00e1ruh\u00e1zb\u00f3l k\u00f6zel 8 t\u00f6rekszik is erre. A megk\u00e9rdezettek 79%-a tervezi olyan eszk\u00f6z bevezet\u00e9s\u00e9t, amely jav\u00edtani tudn\u00e1 az \u00fcgyf\u00e9l\u00e9lm\u00e9nyt.<\/p>\n\n\n\n<p>\u00c1tlagosan 2 eszk\u00f6z bevezet\u00e9s\u00e9t tervezik. A webshoptulajdonosok szerint a legjobb eszk\u00f6z\u00f6k lehetnek erre az AI megold\u00e1sok (38%), a chatbot bevezet\u00e9se (30%), valamint a szem\u00e9lyre szabott term\u00e9kaj\u00e1nl\u00e1sok (29%) \u00e9s a m\u00e9g egyszer\u0171bb v\u00e1s\u00e1rl\u00e1si folyamat (29%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00daj piaci nyom\u00e1s: TEMU \u00e9s a nemzetk\u00f6zi piacterek hat\u00e1sa<\/h2>\n\n\n\n<p>Az idei \u00e9v egyik leger\u0151sebb piaci hat\u00e1sa a Temu \u00e9s m\u00e1s glob\u00e1lis piacterek hazai megjelen\u00e9se volt. A keresked\u0151k 30%-a tapasztalt forgalomcs\u00f6kken\u00e9st a Temu agressz\u00edv \u00e1rk\u00e9pz\u00e9se miatt, \u00e9s sz\u00e1mos szegmensben \u00e9rz\u00e9kelhet\u0151 a verseny er\u0151s\u00f6d\u00e9se. Ez egy\u00e9rtelm\u0171 jelz\u00e9s arra, hogy a hazai web\u00e1ruh\u00e1zaknak egy teljesen \u00faj szint\u0171 versenyre kell felk\u00e9sz\u00fclni\u00fck \u2013 olyan szerepl\u0151k ellen, akik hatalmas glob\u00e1lis h\u00e1tt\u00e9rrel, olcs\u00f3 term\u00e9kekkel \u00e9s gyors reakci\u00f3id\u0151vel l\u00e9pnek piacra.<\/p>\n\n\n\n<p>Ez\u00e9rt is fontos, hogy a magyar web\u00e1ruh\u00e1zak hossz\u00fa t\u00e1von ne csak a belf\u00f6ldi versenyre koncentr\u00e1ljanak. A nemzetk\u00f6zi terjeszked\u00e9s teh\u00e1t tov\u00e1bbra is \u00f3ri\u00e1si, kiakn\u00e1zatlan lehet\u0151s\u00e9g \u2013 k\u00fcl\u00f6n\u00f6sen most, amikor a k\u00fclf\u00f6ldi szerepl\u0151k m\u00e1r akt\u00edvan terjeszkednek Magyarorsz\u00e1gon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mesters\u00e9ges intelligencia (AI)<\/h2>\n\n\n\n<p>Id\u00e9n el\u0151sz\u00f6r k\u00fcl\u00f6n fejezetben vizsg\u00e1ltuk a Mesters\u00e9ges intelligencia haszn\u00e1lat\u00e1t, hiszen az elm\u00falt \u00e9vben annyira megker\u00fclhetetlenn\u00e9 v\u00e1lt, hogy a web\u00e1ruh\u00e1z \u00fczemeltet\u00e9s t\u00f6bb ter\u00fclet\u00e9n is fontos k\u00e9rd\u00e9seket vet fel. N\u00e9zz\u00fck, hogyan \u00e9p\u00fclt be a hazai webshopok mindennapjaiba.<\/p>\n\n\n\n<p><strong>A megk\u00e9rdezett web\u00e1ruh\u00e1zak 62%-a haszn\u00e1l mesters\u00e9ges intelligencia (AI) alap\u00fa eszk\u00f6z\u00f6ket<\/strong> a m\u0171k\u00f6d\u00e9s sor\u00e1n, m\u00edg 26%-uk a j\u00f6v\u0151ben tervezi ezek bevezet\u00e9s\u00e9t.<\/p>\n\n\n\n<p>Az AI-t alkalmaz\u00f3 v\u00e1llalkoz\u00e1sok leggyakrabban az al\u00e1bbi ter\u00fcleteken haszn\u00e1lj\u00e1k ezeket az eszk\u00f6z\u00f6ket:<\/p>\n\n\n\n<ul>\n<li>Term\u00e9kle\u00edr\u00e1sok \u00e9s marketingsz\u00f6veg gener\u00e1l\u00e1sa (86%)<\/li>\n\n\n\n<li>K\u00e9pek gener\u00e1l\u00e1sa \u00e9s szerkeszt\u00e9se (66%)<\/li>\n\n\n\n<li>Elemz\u00e9sek k\u00e9sz\u00edt\u00e9se (p\u00e9ld\u00e1ul p\u00e9nz\u00fcgyi, v\u00e1s\u00e1rl\u00f3i viselked\u00e9s, felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny, SEO, webshop audit) (36%)<\/li>\n\n\n\n<li>Piackutat\u00e1s (36%)<\/li>\n\n\n\n<li>Strat\u00e9giaalkot\u00e1s (34%)<\/li>\n<\/ul>\n\n\n\n<p>A web\u00e1ruh\u00e1zak \u00e1tlagosan 3\u20134 ter\u00fcleten veszik ig\u00e9nybe az AI-eszk\u00f6z\u00f6k seg\u00edts\u00e9g\u00e9t. Az \u00fcgyf\u00e9lszolg\u00e1lati feladatok ell\u00e1t\u00e1s\u00e1ban a chatbotokat is egyre gyakrabban alkalmazz\u00e1k, legink\u00e1bb az al\u00e1bbi ter\u00fcleteken:<\/p>\n\n\n\n<ul>\n<li>Gyakori k\u00e9rd\u00e9sek megv\u00e1laszol\u00e1sa<\/li>\n\n\n\n<li>Term\u00e9kaj\u00e1nl\u00e1s<\/li>\n\n\n\n<li>Panaszkezel\u00e9s els\u0151 szintje<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.shoprenter.hu\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/nwf_2025_ai_1.png&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-23627&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1200,&quot;targetHeight&quot;:628,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;K\\u00e9p nagy\\u00edt\\u00e1sa: nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;,&quot;alt&quot;:&quot;nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_ai_1.png\" alt=\"nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\" class=\"wp-image-23627\" srcset=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_ai_1.png 1200w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_ai_1-1024x536.png 1024w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_ai_1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"K\u00e9p nagy\u00edt\u00e1sa: nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Azok a web\u00e1ruh\u00e1zak, amelyek mesters\u00e9ges intelligencia (AI) alap\u00fa eszk\u00f6z\u00f6ket haszn\u00e1lnak, legink\u00e1bb a ChatGPT\/OpenAI szolg\u00e1ltat\u00e1sait veszik ig\u00e9nybe (83%), valamint naponta t\u00f6bbsz\u00f6r is haszn\u00e1lj\u00e1k az AI alap\u00fa eszk\u00f6z\u00f6ket (58%).<\/p>\n\n\n\n<p>Akik jelenleg is haszn\u00e1lnak AI-alap\u00fa eszk\u00f6z\u00f6ket a web\u00e1ruh\u00e1z m\u0171k\u00f6dtet\u00e9se sor\u00e1n, szignifik\u00e1nsan nagyobb ar\u00e1nyban tervezik a vide\u00f3gy\u00e1rt\u00e1shoz (44%) \u00e9s hanggener\u00e1l\u00e1shoz (23%) kapcsol\u00f3d\u00f3 AI-megold\u00e1sok bevezet\u00e9s\u00e9t.<\/p>\n\n\n\n<p>Ezzel szemben azok, akik jelenleg m\u00e9g nem haszn\u00e1lnak ilyen eszk\u00f6z\u00f6ket, de tervezik azok alkalmaz\u00e1s\u00e1t, szignifik\u00e1nsan nagyobb ar\u00e1nyban fontolgatj\u00e1k olyan megold\u00e1sok bevezet\u00e9s\u00e9t, amelyek term\u00e9kle\u00edr\u00e1sok \u00e9s marketingsz\u00f6vegek (74%), valamint k\u00e9pek gener\u00e1l\u00e1s\u00e1ra \u00e9s szerkeszt\u00e9s\u00e9re (54%) szolg\u00e1lnak.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.shoprenter.hu\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/nwf_2025_ai_2.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-23628&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1200,&quot;targetHeight&quot;:628,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;K\\u00e9p nagy\\u00edt\\u00e1sa: nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;,&quot;alt&quot;:&quot;nagy web\\u00e1ruh\\u00e1z felm\\u00e9r\\u00e9s&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_ai_2.webp\" alt=\"nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\" class=\"wp-image-23628\" srcset=\"https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_ai_2.webp 1200w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_ai_2-1024x536.webp 1024w, https:\/\/www.shoprenter.hu\/blog\/wp-content\/uploads\/2025\/11\/nwf_2025_ai_2-768x402.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"K\u00e9p nagy\u00edt\u00e1sa: nagy web\u00e1ruh\u00e1z felm\u00e9r\u00e9s\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>A megk\u00e9rdezett web\u00e1ruh\u00e1zak 83%-a szerint a mesters\u00e9ges intelligencia (AI) teljesen \u00faj szintre emeli vagy jelent\u0151s hat\u00e1ssal lesz bizonyos ter\u00fcletekre (pl. \u00fcgyf\u00e9lszolg\u00e1lat, marketing) az e-kereskedelem kapcs\u00e1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6sszegz\u00e9s<\/h2>\n\n\n\n<p>A 2025-\u00f6s <a href=\"https:\/\/nagywebaruhazfelmeres.hu\/?utm_medium=campaign&amp;utm_source=srblog&amp;utm_campaign=nwf-2025-blog_srblog_campaign\">Nagy Web\u00e1ruh\u00e1<\/a><a href=\"https:\/\/nagywebaruhazfelmeres.hu\/?utm_medium=campaign&amp;utm_source=srblog&amp;utm_campaign=nwf-2025-blog_srblog_campaign\" target=\"_blank\" rel=\"noreferrer noopener\">z Felm\u00e9r\u00e9s<\/a> ism\u00e9t megmutatta, milyen soksz\u00edn\u0171, gyorsan v\u00e1ltoz\u00f3 \u00e9s folyamatosan fejl\u0151d\u0151 a hazai e-kereskedelmi piac. A v\u00e1laszok alapj\u00e1n kirajzol\u00f3dik, hogy a magyar web\u00e1ruh\u00e1zak egyre tudatosabban \u00e9p\u00edtik m\u0171k\u00f6d\u00e9s\u00fcket: b\u00e1tran b\u0151v\u00edtik marketing eszk\u00f6zt\u00e1rukat, nyitottak az \u00faj fizet\u00e9si \u00e9s sz\u00e1ll\u00edt\u00e1si megold\u00e1sokra, \u00e9s egyre nagyobb ar\u00e1nyban t\u00e1maszkodnak mesters\u00e9ges intelligencia alap\u00fa technol\u00f3gi\u00e1kra.<\/p>\n\n\n\n<p>A trendekb\u0151l egy\u00e9rtelm\u0171en l\u00e1tszik, hogy azok a v\u00e1llalkoz\u00e1sok lesznek igaz\u00e1n sikeresek a k\u00f6vetkez\u0151 \u00e9vekben, akik id\u0151ben alkalmazkodnak a glob\u00e1lis piaci v\u00e1ltoz\u00e1sokhoz, felk\u00e9sz\u00fclnek a Temuhoz hasonl\u00f3 szerepl\u0151k jelentette versenyre, \u00e9s elgondolkodnak a nemzetk\u00f6zi terjeszked\u00e9sben rejl\u0151 lehet\u0151s\u00e9geken.<\/p>\n\n\n\n<p>Az online jelenl\u00e9t \u2013 ak\u00e1r \u00faj webshop ind\u00edt\u00e1s\u00e1val, ak\u00e1r a megl\u00e9v\u0151 \u00fczlet digit\u00e1lis b\u0151v\u00edt\u00e9s\u00e9vel \u2013 tov\u00e1bbra is az egyik leger\u0151sebb strat\u00e9giai l\u00e9p\u00e9s, amely hossz\u00fa t\u00e1von biztos n\u00f6veked\u00e9si potenci\u00e1lt tartogat.<\/p>\n\n\n\n<p>A Shoprenter c\u00e9lja ebben a k\u00f6rnyezetben v\u00e1ltozatlan: t\u00e1mogat\u00e1st adni minden keresked\u0151nek ahhoz, hogy modern, versenyk\u00e9pes \u00e9s hossz\u00fa t\u00e1von is fenntarthat\u00f3 web\u00e1ruh\u00e1zat m\u0171k\u00f6dtessen. Azon dolgozunk, hogy a magyar e-keresked\u0151k ne csak k\u00f6vetni tudj\u00e1k a piac v\u00e1ltoz\u00e1sait, hanem alak\u00edtani is.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201e<em>Az \u00e9rt\u00e9kes\u00edt\u00e9s n\u00f6veked\u00e9s\u00e9nek egyik leger\u0151sebb motorja az \u00faj megold\u00e1sok bevezet\u00e9se. A Shoprenter ebben ny\u00fajt t\u00e1mogat\u00e1st a keresked\u0151knek: rendszer\u00fcnket folyamatosan b\u0151v\u00edtj\u00fck AI-alap\u00fa funkci\u00f3kkal \u00e9s integr\u00e1ci\u00f3kkal, emellett seg\u00edts\u00e9get k\u00edn\u00e1lunk a Google Ads \u00e9s SEO kamp\u00e1nyok hat\u00e9kony kezel\u00e9s\u00e9ben is. Mindek\u00f6zben web\u00e1ruh\u00e1zplatformunkat folyamatosan fejlesztj\u00fck, hogy keresked\u0151ink mindig a legmodernebb eszk\u00f6z\u00f6kkel dolgozhassanak.<\/em>\u201d<\/p>\n<cite><strong><em>Rab M\u00e1t\u00e9, a Shoprenter \u00fcgyvezet\u0151je.<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n<p>Mer\u00fclj el a kutat\u00e1s eredm\u00e9nyeinek r\u00e9szleteiben! <a href=\"https:\/\/nagywebaruhazfelmeres.hu\/?utm_medium=campaign&amp;utm_source=srblog&amp;utm_campaign=nwf-2025-blog_srblog_campaign\">T\u00f6ltsd le a teljes felm\u00e9r\u00e9st ingyen<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Shoprenter 2008 \u00f3ta minden \u00e9vben elv\u00e9gzi a Nagy Web\u00e1ruh\u00e1z Felm\u00e9r\u00e9st a hazai web\u00e1ruh\u00e1z &#8230;<\/p>\n<p class=\"read-more-link\"><a class=\"btn btn-outline-primary btn-xs understrap-read-more-link\" href=\"https:\/\/www.shoprenter.hu\/blog\/nagy-webaruhaz-felmeres-2025\">Elolvasom<\/a><\/p>\n","protected":false},"author":127,"featured_media":23631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/posts\/23616"}],"collection":[{"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/comments?post=23616"}],"version-history":[{"count":26,"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/posts\/23616\/revisions"}],"predecessor-version":[{"id":23657,"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/posts\/23616\/revisions\/23657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/media\/23631"}],"wp:attachment":[{"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/media?parent=23616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/categories?post=23616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shoprenter.hu\/blog\/wp-json\/wp\/v2\/tags?post=23616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}